Beyond Bars is the culmination of three

class projects centered on branding

for an annual conference on criminal

justice and rehabilitation. A brand guide,

3 motion adverts, a guest badge,

a website, and multiple forms of print advertisements and takeaways were

designed for the conference. 

 

The first project started as a non-profit organization focused on ending unpaid prison labor. The second project is a nonprofit that opposes paid prison labor. Beyond Bars needed to create a space and brand that would invite both organizations.