Beyond Bars is the culmination of three class projects centered on branding for an annual conference on criminal justice and rehabilitation. A brand guide, 3 motion adverts, a guest badge, a website, and multiple forms of print advertisements and takeaways were designed for the conference. 

The first project started as a non-profit organization focused on ending unpaid prison labor. The second project is a nonprofit that opposes paid prison labor. So Beyond Bars needed to create a space and brand that would invite both organizations.